This Is Working – How Do We Keep It Going?

We’ve been thrilled with the success to date of this blog (last week we surpassed 40,000 views) and the accompanying Facebook and Twitter activity (in the 100’s of thousands at least). The inspiration of course comes  from Jim, who is still waiting for a new heart. Jim’s story has touched a nerve in Ontario, in Canada and around the world. We are amazed and grateful.

Here’s the dilemma though – what do we do now? How do we keep up the momentum to reach new people? Do we need a celebrity to endorse us? Do we need media coverage? What do we need to bring this to the next level?

Jim, and too many like him are waiting for an organ transplant. We can’t stop now. Tell us what you think. In the meantime, if you haven’t already, sign up to be a donor. If you are not in Ontario, click here for information.

Be inspired by Jim’s story.


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