Monthly Archives: June 2014

Oh Canada

We’ve talked about this before, but with Canada Day coming up, we can’t help going back to it: why aren’t Canadians signing up to be organ donors? Frankly, it just seems un-Canadian. Aren’t we supposed to be a caring, thoughtful … Continue reading

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Provocative Messaging for Organ Donation

We are on the fence about some of the “in your face” messaging around organ donation. Some of the experts say that this kind of message is meant for the younger demographic. You’ve seen them: messages like “dont’ take your … Continue reading

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This Is Working – How Do We Keep It Going?

We’ve been thrilled with the success to date of this blog (last week we surpassed 40,000 views) and the accompanying Facebook and Twitter activity (in the 100’s of thousands at least). The inspiration of course comesĀ  from Jim, who is … Continue reading

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Flight Crews Inspired to Be A Donor

One of the longer-standing myths in organ donation is that flight crews cannot be organ donors. This is just not true, but it’s actually been one of the more difficult ones to counter. Jim’s story has been just the remedy … Continue reading

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Can You Manage It?

Yesterday, Marah shared a happy family picture from Father’s Day. She captioned it “he made it to the patio to enjoy ice cream…”. Our first thought was “awww – that’s a great picture, and everyone looks so happy”. But then, … Continue reading

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Hope

The one thing that keeps Jim, Marah, Ellis and Brett going is hope. Hope that everyone signs up to be a donor. Hope that today is a good day. Hope that tomorrow will be a better one. Hope that they … Continue reading

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You Don’t Want To Think About It

We’ve come to a sobering conclusion lately. While the concept of signing up to be an organ donor is a complete slam dunk for us, most people just don’t want to think about it. They don’t want to think about … Continue reading

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