Benjamin Franklin said that there were only two things certain in life: death and taxes. Across our great country today, we are sure there are zillions of conversations about taxes. Reducing them, raising them, paying them and blah, blah, blah. When talking about death however, we clam up, try to change the subject, glare accusingly at the person who dared to bring it up.

But why? It’s going to happen. To everyone. And truly, we are not minimizing the impact or personal devastation; losing one that you love is the hardest thing a person can endure – but it does remain a certainty.

We think that this ingrained part of our society is holding many of you back from signing up to be an organ donor. Because there is no talk about death, there is no opening to talk about what your end of life opportunities could be – namely saving someone else’s life.

Over 4500 Canadians need you to be bold and step outside your comfort zone. Talk to your family about being an organ donor after you die. Talk to your friends about it, and maybe they’ll talk to their families. Bottom line – talk about it.

This is National Organ and Tissue Donation Awareness Week – there is no time like the present to contribute to this movement. Be a donor. Bring it up in conversation – we dare you.

#jimshearts #NOTDAW